Mike Donohue Landscaping

Mike Donohue Landscaping


Website Design, Lead Capture, CRM Integration, SMS Automation, and Paid Advertising

2023 – current

Success Story: Mike Donohue Landscaping – Transforming Beginnings with Brodie Agency

At Brodie Agency, we are passionate about helping new businesses build a strong foundation and achieve rapid growth through strategic digital marketing. One of our recent success stories is Mike Donohue Landscaping, a residential landscaping company based in Bergen County, NJ. In 2023, they approached us with a vision to grow their brand-new business but lacked an online presence and a clear strategy to get found by potential customers. Here’s how we helped them turn their vision into a thriving reality.

The Challenge

As a startup, Mike Donohue Landscaping faced the challenge of establishing a foothold in a competitive market without any digital presence. They needed a comprehensive digital marketing strategy to build their brand, generate leads, and convert those leads into loyal customers.

Our Strategy

Understanding the unique needs of a startup, we developed a multi-pronged approach to ensure Mike Donohue Landscaping could effectively reach and convert their target audience:

  1. Website Development: We built a beautiful, mobile-friendly website optimized for conversions. The website was designed to showcase their landscaping services, portfolio, and customer testimonials, providing a professional and engaging first impression.
  2. Lead Capture Integration: We implemented lead capture forms on the website, seamlessly integrated with our proprietary CRM system. This ensured efficient lead tracking and management.
  3. Automated SMS Campaigns: To nurture leads and facilitate easy scheduling, we set up automated SMS campaigns. These campaigns guided potential clients through the process of scheduling estimate calls, syncing directly with the client’s calendar.
  4. Targeted Advertising Campaigns: We launched and managed Google, Facebook, and Instagram advertising campaigns to drive targeted traffic to the website. Our ads were crafted to attract homeowners looking for high-quality landscaping services in Bergen County.

The Results

Our comprehensive strategy delivered impressive results for Mike Donohue Landscaping. Here are some of the key achievements:

  • Established Online Presence: We successfully created a strong online presence for Mike Donohue Landscaping, making them easily discoverable by potential customers.
  • Effective Lead Management: The integration of lead capture forms with our CRM system and automated SMS campaigns ensured a smooth and efficient lead management process, helping to convert leads into clients.
  • Consistent 3-5x ROI: Through our targeted advertising and efficient lead nurturing, Mike Donohue Landscaping consistently achieved a return on investment ranging from 3 to 5 times their ad spend.

Client Testimonial

“Starting a new business is always challenging, but partnering with Brodie Agency made all the difference for us. Their expertise in digital marketing helped us establish a strong online presence and consistently generate qualified leads. The website they built is not only beautiful but also optimized for conversions. Their lead management and advertising strategies have delivered remarkable ROI. We couldn’t be happier with the results.” – Mike Donohue, Owner of Mike Donohue Landscaping

Looking Ahead

The success of Mike Donohue Landscaping showcases the power of a well-executed digital marketing strategy, especially for startups looking to make a mark in their industry. As we continue to support their growth, we remain committed to further optimizing their campaigns and exploring new opportunities for expansion. At Brodie Agency, we are dedicated to turning entrepreneurial dreams into successful realities.

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