Client
Stroman Studios
Services
Landing Page Design, Lead Capture, CRM Integration, Scheduling, SMS Automation, and Facebook Advertising
Year
2022 – current
Success Story: Stroman Studios – Crafting Success with Brodie Agency
At Brodie Agency, we are dedicated to helping our clients achieve their business goals through tailored digital marketing strategies. One of our standout success stories is Stroman Studios, a talented calligrapher based in the greater Charlotte, NC area. In 2022, Stroman Studios ventured into the wedding signage rental business, and we had the privilege of developing a comprehensive lead generation strategy that propelled their business to new heights.
The Challenge
Stroman Studios needed to quickly establish their new wedding signage rental business in a competitive market. Their goal was to fill their calendar with bookings and generate a strong return on investment. They required a seamless digital marketing strategy that included a captivating online presence, efficient lead capture, and effective advertising campaigns.
Our Strategy
Upon understanding Stroman Studios’ needs, our team at Brodie Agency devised a holistic approach to drive results. Our strategy included:
- Landing Page Design and Development: We created a visually appealing and user-friendly landing page that showcased Stroman Studios’ exquisite wedding signage offerings. The landing page was designed to convert visitors into leads effectively.
- Lead Capture Integration: We set up a lead capture form on the landing page, integrated with our proprietary CRM system. This ensured that every lead was promptly captured and managed efficiently.
- Automated SMS Campaigns: To nurture leads and facilitate easy scheduling, we implemented automated SMS campaigns. These campaigns guided leads through the onboarding process and scheduled calls directly into Stroman Studios’ calendar.
- Targeted Social Media Advertising: We managed Facebook and Instagram advertising campaigns, driving targeted traffic to the landing page. Our ads were designed to attract engaged couples looking for unique and elegant wedding signage.
The Results
The results of our comprehensive strategy were nothing short of remarkable. Here are some of the key achievements:
- Seamless Lead Management: The integration of the lead capture form with our CRM system and automated SMS campaigns streamlined the lead management process, enhancing overall efficiency.
- Filled Calendar: Our lead generation strategy successfully filled Stroman Studios’ calendar with bookings, ensuring a steady stream of business.
- Strong 3-5x ROI: Through our targeted advertising and efficient lead nurturing, Stroman Studios consistently achieved a return on investment ranging from 3 to 5 times their ad spend.
Client Testimonial
“Brodie Agency has fully exceeded my expectations! If you are a fellow small business owner, this is your advertising agency. I was looking to grow a specific arm of my business within the wedding market in the Charlotte, NC area. Within 3 months and making the most out of my advertising budget, I have been able to book 20 weddings and 3x my investment. WOW. Blown away is an understatement.” – Stefanie Stroman, Owner of Stroman Studios
Looking Ahead
The success of Stroman Studios highlights the power of a well-executed digital marketing strategy. As we continue to support their growth, we are committed to further optimizing their campaigns and exploring new opportunities for expansion. At Brodie Agency, we believe in turning business visions into reality, and we are here to help you achieve your goals.
