Client
JJ’s Coastal Painting LLC
Services
Website Design, Lead Capture, CRM Integration, SMS Automation, and Paid Advertising
Year
2022 – 2024
Success Story: JJ’s Coastal Painting – Expanding Horizons with Brodie Agency
At Brodie Agency, we thrive on helping businesses reach new heights through innovative digital marketing strategies. One of our most remarkable success stories is that of JJ’s Coastal Painting, a local residential painter based in Punta Gorda, Florida. In 2022, they approached us with a bold ambition: to expand their business into the competitive market of Bergen County, NJ. Without a website or a strategic plan, they entrusted us with the task of making their vision a reality.
The Challenge
JJ’s Coastal Painting had established a strong reputation in Punta Gorda but faced the daunting challenge of entering a new and highly competitive market. They needed a comprehensive digital marketing strategy to get noticed, generate leads, and convert those leads into customers in Bergen County.
Our Strategy
Understanding the unique challenges and opportunities of this expansion, we developed a multi-faceted approach to ensure JJ’s Coastal Painting could successfully penetrate the new market:
- Website Development: We built a beautiful, mobile-friendly website optimized for conversions. The website was designed to showcase JJ’s Coastal Painting’s services, portfolio, and customer testimonials, providing a strong first impression to potential clients.
- Lead Capture Integration: To manage leads efficiently, we implemented lead capture forms on the website. These forms were seamlessly integrated into our proprietary CRM system, ensuring that every lead was tracked and managed effectively.
- Automated SMS Campaigns: We set up automated SMS campaigns to nurture leads. These campaigns guided potential clients through the process of scheduling estimate calls, directly syncing with the client’s calendar to streamline the booking process.
- Targeted Advertising Campaigns: We launched and managed Google, Facebook, and Instagram advertising campaigns aimed at directing targeted traffic to the new website. Our ads were designed to attract homeowners in Bergen County looking for high-quality painting services.
The Results
Our comprehensive strategy yielded exceptional results for JJ’s Coastal Painting. Here are some of the key achievements:
- Streamlined Lead Management: The integration of lead capture forms with our CRM system and automated SMS campaigns ensured a smooth and efficient lead management process.
- Successful Market Penetration: JJ’s Coastal Painting successfully established a presence in Bergen County, NJ, gaining traction in a competitive market.
- Consistent 3-5x ROI: Through our targeted advertising and efficient lead nurturing, JJ’s Coastal Painting consistently achieved a return on investment ranging from 3 to 5 times their ad spend.
Client Testimonial
“Brodie Agency has been a game changer for my painting business. Their advertising consistently generates high-quality leads that convert. I can confidently say that I’ve more than 3x my return on investment with them. Highly recommend!” – Juan Pai, Owner of JJ’s Coastal Painting
Looking Ahead
The success of JJ’s Coastal Painting is a testament to the power of a well-crafted digital marketing strategy. As we continue to support their growth, we are committed to further optimizing their campaigns and exploring new opportunities for expansion. At Brodie Agency, we are dedicated to turning ambitious business goals into reality.
